THE FEEL

ZONE

KaDeWe · 3rd Floor · October 4–31

UGG Season is coming to KaDeWe. From October 4–31, the 3rd floor becomes the UGG Feel Zone, featuring the latest Born to Feel collection: Familiar icons reimagined in new textures, fresh silhouettes and favourites from the archive.


Come for the collection and make a day of it. Catch yourself in the best light at the Golden Hour Photo Booth, try your luck at the Claw Machine, get creative at our weekend workshops — and take your time while you’re at it.

Ready to feel something?

THE FEEL ZONE:

  • THE BORN TO FEEL COLLECTION

    Texture takes the lead this season. Get up close with the latest UGG collection, try on your favourites and find out what ‘Born to Feel’ feels like for you.


    GOLDEN HOUR PHOTO BOOTH

    Golden hour, whenever you’re ready. Step inside for a portrait in warm autumn light, complete with subtle leaf shadows and that just-before-sunset glow.


    CLAW MACHINE

    Feeling lucky? Make a purchase at the Feel Zone and take your chance at the UGG Claw Machine — with a surprise gift waiting to be won.


    UGG LOUNGE

    Sit down and stay a while. Oversized UGG seating makes for a soft spot to hang out, reset and enjoy the Feel Zone at your own pace.

  • PICK. CUSTOMIZE. WEAR IT YOUR WAY.

    Four Saturdays. Two creative takes on making UGG your own. Join us at the Feel Zone for laser engraving and block printing throughout October.



    LASER ENGRAVING

    October 10 + 31 | 10:00 – 18:00 

    Make your new UGGs unmistakably yours. Choose from a selection of designs and initials, then have them laser-engraved on site.



    BLOCK PRINTING

    October 17 + 24 | 10:00 – 18:00 

    Pick your favourite motifs and get hands-on to create your own block-printed UGG tote.



    GOOD TO KNOW

    There is no pre-registration needed — workshops are available to customers making a purchase at the UGG Feel Zone on the respective day.

Come feel it yourself.

UGG Feel Zone at KaDeWe

3rd Floor

Tauentzienstrasse 21–24, Berlin

October 4–31, 2026

Monday–Saturday,

10:00–20:00

See you at the Feel Zone.